The values stated in this guide are to be used only as a guide. Values are not set to determine prices as auction and dealer values vary greatly and are affected by demand and condition. The author does not assume responsibility for any losses that are the result of consulting this guide.


This price guide for Coca Cola will have to cover only the vintage items such as trays, signs, lights, ice chests, holders and openers with some miscellaneous pieces. Since Coke has been in business for over 125 years and their advertising items reaches into the thousands of different items it would be impossible for one person to cover even a majority of them.
I will try and cover items that are vintage and also the reproductions done by the company in the seventies. I am sure I will miss some and make mistakes on others relating to values and dates.

Just a note to explain some of the values placed in this guide. Everyone knows a item is worth what ever some one will pay for it. a cheap piece may sell and a high value piece may not. It works the same with coke items. Trays are an example. Most people believe the market is up for trays. It may be in some markets but for online sales the market is down due to a large number of trays on the net. The better, older pieces still bring good money but the 70s and newer trays are down regardless of condition. I determine my values from auction sales, fleamarkets and yardsales. I can't place a value on a tray in an antique shop that has a price tag on it but has not sold.

Cardboard Signs
Ice Chest
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